Brand Identity and Systems
The Glencore logo uses a heavy weighted san serif font to match the industry that it is in but emphasizes the unique lowercase g to make it stand out among its competitors. Additionally, the period represents Glencore’s stance on sustainability and their responsibility for their workers and the earth. When you work with Glencore, these values are what you see and what you see is what you get. The black and white primary colors are used to emphasize their values with the stark contrast and bold statement. The secondary element, the g in the circle, utilizes various scales and repetition to give depth to the brand system and reinforces Glencore's values of sustainability and responsibility.
